Haribo

Haribo: The Pioneering German Candy Company

Haribo is a renowned German confectionery company founded in 1920 by Hans Riegel Sr. in the city of Bonn, Germany. The name Haribo is derived from the first two letters of the founder’s first and last names and the first two letters of the city where the company originated: Hans Riegel Bonn. Starting from a humble kitchen with basic tools such as a copper pot, rolling pin, and stove, Hans Riegel embarked on a journey that would make Haribo a global leader in gummy candies and other sweets.

The Birth of the Gummy Bear

In 1922, just two years after the company was founded, Hans Riegel invented the very first gummy candy called the Tanzbär or “Dancing Bear.” This gummy was bigger and softer than the gummy bears we know today, using gum arabic instead of gelatin. The gummy bear design was inspired by performing bears that entertained audiences at the time, and its playful shape captured children’s imaginations around the world.

This invention laid the foundation for the company’s flagship product: the iconic Haribo Goldbear, introduced later and now recognized worldwide for its rich fruit flavors and chewy texture.

Growth and Innovation

Throughout the 1920s and 1930s, Haribo expanded its product lines to include licorice and hard candy, and developed modern production facilities to meet rising demand. The company’s first delivery vehicle was acquired in 1923, replacing the initial bicycle deliveries by Hans Riegel’s wife Gertrud, who was also the company’s first employee.

Despite disruptions during World War II, Haribo rebuilt and continued innovating with new gummy varieties, shapes, and flavors. The brand evolved to include popular assortments like:

• Starmix: A mix of gummy bears, rings, cola bottles, and other shapes.

• Tangfastics: Gummy candies with a sour twist.

• Balla Stixx and Balla Bites: Innovative formats combining fruity flavors with chewy textures.

• Supermix: A unique blend combining soft, milky candies and traditional gummies.

These products proved hugely popular for parties, sharing, and seasonal celebrations.

Global Expansion and Legacy

Today, Haribo operates on a global scale, distributing products to over 100 countries with factories and sales offices around the world. The company remains family-owned, currently led by the third generation of Riegel family executives. The gold bear mascot, known for its cute red bow tie, has become synonymous with quality gummy candy and joy across generations.

Haribo’s slogan in German—”Haribo macht Kinder froh – und Erwachsene ebenso”—translates to: “Haribo makes children happy – and adults too,” underscoring its appeal to all ages.

Why Choose Haribo?

Haribo is celebrated for its rich history, commitment to quality, and innovation in confectionery. The brand pioneered the gummy bear category, creating products that continue to delight millions with their iconic shapes, vibrant flavors, and fun textures. Haribo candies are perfect for families, parties, and anyone seeking nostalgic, premium-quality sweets with a trustworthy heritage.