Green Giant: A Century of Fresh, Flavorful Vegetables

Introduction: Iconic Brand with Deep Roots

Green Giant is a renowned vegetable brand with a rich history dating back to 1903, originally founded as the Minnesota Valley Canning Company in Le Sueur, Minnesota. Over the decades, Green Giant has become a household name synonymous with high-quality canned, frozen, and fresh vegetables, inspiring generations to enjoy nutritious and convenient vegetable options.

Brand History and Evolution

Green Giant’s trademark dates to 1925 with the launch of “Green Giant Great Big Tender Peas,” named for a new variety of large, tender peas with exceptional flavor and sweetness. The emblematic Green Giant mascot was created in 1928, evolving from a fierce caveman figure to the friendly, leafy giant known today thanks to advertising innovations by the Leo Burnett agency. The brand adopted the “Jolly Green Giant” persona with the famous catchphrase “Ho, Ho, Ho!” which launched in the 1950s TV ads. Green Giant expanded its vegetable offerings and packaging technologies through decades, pioneering advancements like vacuum-packed corn in 1929 and frozen vegetables in the 1960s.

Extensive Product Line

Green Giant delivers a diverse portfolio of vegetables to meet various kitchen needs, including:

• Canned Vegetables: Classic options like sweet corn, peas, green beans, carrots, and mixed vegetables, featuring both traditional and no-salt-added varieties.

• Frozen Vegetables: Ready-to-cook frozen veggies such as corn, broccoli, cauliflower, spinach, blends, and specialty cuts, designed for freshness and convenience.

• Fresh Packaged Vegetables: Convenient fresh vegetables including steam-in-bag varieties, making meal prep quick and easy.

• Specialty and Snack Products: Riced cauliflower, spiralized vegetables, and snack packs to cater to modern healthy eating trends.

Commitment to Sustainability and Quality

Green Giant emphasizes sustainable agriculture, sourcing vegetables from farms close to processing plants to reduce transportation footprint. Their signature steaming-in-the-can process gently cooks the vegetables, locking in flavor, texture, and nutrients. The company also focuses heavily on recyclable packaging and responsible resource use, ensuring freshness while being environmentally conscious.

Why Choose Green Giant?

• Over 100 Years of Expertise: A trusted name with a legacy of producing quality vegetable products.

• Wide Variety: From canned staples to fresh and frozen innovations, catering to all cooking preferences.

• Nutrient-Rich: Steamed vegetables that retain essential vitamins and a natural taste.

• Sustainable Practices: Locally sourced, eco-friendly packaging, and energy-efficient processing.

• Family-Friendly and Convenient: Easy-to-use products designed for everyday cooking with a taste that appeals to all ages.

Conclusion: Freshness and Flavor with Every Bite

Green Giant continues its mission to bring “Good Things from the Garden” into homes worldwide by providing fresh, flavorful, and nutritious vegetable products. Whether you prefer canned classics or modern fresh and frozen vegetable options, Green Giant offers trusted quality and sustainable practices for delicious meals that fuel healthy lifestyles.

Choose Green Giant for an iconic vegetable brand with a century-long commitment to quality, taste, and sustainability.