Fairlife

Fairlife: Premium Ultra-Filtered Dairy Revolutionizing Nutrition and Sustainability

Fairlife is a trailblazing dairy brand redefining milk and dairy consumption through its proprietary ultra-filtration technology. Co-founded in 2012 by the McCloskeys in partnership with Select Milk Producers and The Coca-Cola Company, Fairlife quickly distinguished itself by offering milk products that deliver enhanced nutrition, superior quality, and a commitment to sustainability. The brand’s name, “Fairlife,” reflects its mission to champion fairness—for farmers, animals, consumers, and the planet.

Innovative Ultra-Filtration Process

Fairlife’s core innovation lies in its state-of-the-art ultra-filtration process, which revolutionizes traditional milk production by separating milk into its fundamental components: water, protein, calcium, lactose, fat, and vitamins. This is achieved by passing fresh milk through special membranes with microscopic pores that selectively filter and concentrate desirable nutrients.

• Higher Protein and Calcium: By selectively concentrating natural milk proteins—both casein and whey—Fairlife milk contains 50% more protein and 30% more calcium compared to conventional milk. This elevation helps support muscle growth, bone health, and overall nutritional needs for active and health-conscious consumers.

• Reduced Sugar and Lactose: The filtration drastically reduces lactose levels, removing about 50% of the naturally occurring milk sugars while maintaining creamy taste. This makes Fairlife accessible to lactose-intolerant individuals who often avoid regular milk.

• No Added Protein: Importantly, Fairlife concentrates natural dairy components; it never adds external protein powders or artificial additives, ensuring purity and clean labeling.

Advanced Production and Quality Standards

Fairlife sources high-quality milk from a select group of fewer than 40 family-owned dairy farms located near their processing facilities. This close partnership shortens supply chains, retains freshness, and allows rigorous audit controls on animal welfare, product safety, and environmental stewardship.

At the production facility, raw milk undergoes thorough testing—including microbiological and antibiotic screening—before proceeding to pasteurization via Ultra High Temperature (UHT) or High Temperature Short Time (HTST) techniques that eliminate pathogens while preserving nutrients.

The ultra-filtration process follows, blending separated components into targeted nutritional profiles. Then vitamins and minerals like vitamins D3 and A, and additional calcium, are precisely added and homogenized for uniform quality.

Fairlife employs automated packaging lines featuring ultraviolet sterilization and high-precision dosing systems ensuring airtight, sealed containers that maintain milk freshness. Every batch undergoes stringent quality assurance via automated sensors, camera inspections, and sensory evaluation by trained personnel.

Diverse Product Portfolio

Fairlife caters to varied consumer preferences through a growing array of products:

• Ultra-Filtered Milk: Available in skim, reduced fat, whole, chocolate, and strawberry varieties—all fortified and lactose-reduced with exceptional creaminess and rich flavor.

• Fairlife Creamers: Launched in multiple flavors such as vanilla, caramel, and hazelnut, these creamers use ultra-filtered milk for a richer taste with less sugar.

• Protein Shakes: Fairlife Core Power shakes offer high protein content for fitness enthusiasts, available in several delicious flavors.

• Ice Cream: Offering indulgent, creamy textures with 8-9 grams of protein per serving, and nearly 40% less sugar than traditional ice cream.

• Good Moo’d: A sensitive digestive milk line with lactose-free options and 25% less sugar than other lactose-free brands, ensuring gentler digestion.

Commitment to Sustainability and Animal Welfare

Fairlife stands out for its commitment to ethical, sustainable dairy farming. Their “from farm to fridge” model maintains traceability, transparency, and control over every step—farms adhere to strict animal care protocols emphasizing cow comfort, health, and natural living conditions.

Packaging innovation embraces recyclability and eco-friendly materials to reduce environmental impacts. Energy-efficient processes, including heat recovery during pasteurization, further minimize Fairlife’s carbon footprint.

Consumer Trust and Market Impact

Despite past controversies associated with dairy practices, Fairlife has implemented enhanced ethical standards and audit mechanisms, winning back consumer confidence and setting new industry benchmarks in responsible dairy production.

As of 2023, Fairlife is recognized as one of Coca-Cola’s billion-dollar retail brands, affirming its widespread acceptance and growth. It is found in over 30 million U.S. households and expanding rapidly, appealing to consumers seeking dairy that supports active lifestyles, health goals, and sustainable values.

Why Choose Fairlife?

Fairlife delivers a nutritionally superior, clean-label, and responsibly sourced milk experience that elevates ordinary dairy into a premium product. Its scientifically engineered ultra-filtration process combines the best of nature and technology to offer milk higher in protein and calcium, lower in sugar, and accessible for lactose-sensitive consumers—all with rich taste and creamy texture.