Bubblicious

Bubblicious: America’s Iconic Soft Bubble Gum Brand

Bubblicious is a popular bubble gum brand initially created in the United States in 1977 by the American Chicle Division of Warner-Lambert. It was developed as a direct competitor to Bubble Yum, the market leader of soft bubble gums at the time. Bubblicious carved out its own distinct identity through its irresistibly soft, chewy texture and vibrant, long-lasting fruity flavors, establishing itself as a major player in the bubble gum category.

History and Development

The brand initially struggled in sales after its debut but gained traction after the launch of its “Ultimate Bubble” advertising campaign in 1978. This innovative campaign featured animated commercials where children were blown into fantastic adventures by enormous bubbles, capturing the imagination of its target audience—primarily kids and teenagers. This marketing success helped Bubblicious become a household name and a cultural icon throughout the 1980s and beyond.

Ownership of Bubblicious has changed hands over the years. After Warner-Lambert, the brand became part of Cadbury Adams and later Mondelez International. In recent years, Perfetti Van Melle, a major global confectionery manufacturer, acquired Bubblicious, continuing to grow its presence in over 100 countries worldwide.

Product Features and Flavors

Bubblicious is renowned for:

• A soft, chewy texture ideal for blowing large bubbles.

• A broad range of vibrant and bold fruity flavors.

• Varieties such as original Bubblicious and Bubblicious Bursts, which contain a liquid-filled center for an added burst of flavor.

Over its history, Bubblicious has introduced numerous flavors including Cotton Candy, Paradise Punch, Sour Cherry, Choco Choco Chip, Lightning Lemonade, and a sour blue-tongue effect flavor called “Ink’d!” that was promoted through popular children’s programming.

Cultural Impact

Bubblicious has left a lasting mark on popular culture with appearances in iconic movies like “E.T. the Extra-Terrestrial” and “The Karate Kid.” Its colorful branding and playful marketing campaigns have helped endear the brand to multiple generations, making it one of America’s favorite bubble gums.

Why Choose Bubblicious?

Bubblicious offers an enjoyable, flavorful, and soft chewing experience that has defined the bubble gum market for decades. It appeals to bubble gum lovers who appreciate long-lasting fruity flavors and fun bubble-blowing texture. Backed by a legacy of innovation and high-quality standards, Bubblicious remains a top choice in the bubble gum category worldwide.